Many web professionals miss the importance of a good internal link structure.And they ignored this very important optimization technique.When link building, look first at your own pages. It is often the case that top ranking for moderately competitive keywords or minimally competitive keywords can be achieved simply by optimizing your internal linkage.That would be, the ones right there on your own site and those which you have total and complete control of. Properly used internal links can be a useful weapon in your SEO arsenal.The internal linking structure can:
- Insure that your website gets properly spidered and that all pages are found by the search engines
- Build the relevancy of a page to a keyword phrase
- Increase the PageRank of an internal page
Here is how the internal linking structure can affect these areas and how to maximize the effectiveness of the internal linking on your own website.Insuring that every page of your website gets found by the search engine spiders is probably the simplest thing you can do for your rankings. Not only will this increase the number of pages that a search engine credits your site with, but it also increases the number of phrases that your website has the potential to rank for.To help build the relevancy of a page to a keyword phrase you will want to use the keyword phrase in the anchor text of the links to that page. Let’s assume that you have a website hosting company. Rather than linking to your homepage with the anchor text “home” link to it with the text “web hosting main”. This will attach the words “web” and “hosting” and “main” to your homepage. You can obviously leave the word “main” out if desirable however in many cases it does work for the visitor (you know, those people you’re actually building the site for).
